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In the April/May 2008 issue of MIND magazine, researchers at Duke University have found that the mind is better at remembering a person's face and name (whether in person or in a photo) if that face has a smile!
It seems that a smiling face activates an area of the brain involved in reward processing. One researcher commented on the implications of this research:
"We want to remember people who were kind to us, in case we interact with them in the future."
The lesson that we as web designers can take from this is that if we want people to remember our websites, make sure it has a warm smile in the design!
Re-design in progressWatch here as we redesign this web site into this! Coming soon...
New web site's under construction!Keep an eye on our portfolio page to see it soon...